Mondo Principals
Joanne Abbot Green, Founding Partner Bobby Haber, Founding Partner
With an extraordinary knowledge of the live event musical landscape, Joanne Abbot Green architects and executes complex events from international, national and local large-scale, multi-venue music and film conferences and festivals to intimate corporate, educational and social experiences. As a highly skilled project creator and developer, Joanne understands the complexities of each phase of the development process from conception to hands-on day-of-event production. Her network of event-related relationships spans the globe including venues, media, music, technology, legal, editorial, government and academic.
Joanne’s capabilities span conception, organization, marketing, pre-production, onsite production and post-production.
Joanne has produced events at Lincoln Center for the Performing Arts (David Geffen Hall, Alice Tully Hall, Bruno Walter Auditorium, Stanley Kaplan Space, Walter Reade Theatre); World Trade Center; New York University and the Waldorf Astoria Hotel, NYC, featuring speakers and performers including David Bowie, Anderson Cooper, Foo Fighters, Rev. Al Sharpton, Lou Reed, the Hon. Jerrold Nadler (D-NY), Perry Farrell, Jake Gyllenhaal, Avicci, Yoko Ono, Rev. Jesse Jackson, Queen Latifah, Rev Run (Run-D.M.C.), Brian Wilson, Lizzo, Patti Smith, Lady Gaga, Michael Moore, Ice-T, Iggy Pop, Quentin Tarantino, Thurston Moore, David Byrne, Chuck D., Green Day, Rage Against The Machine, Wilco, Black Eyed Peas, Eminem, Oasis, Muse, Johnny Cash, R.E.M., Willie Nelson and Kris Kristofferson.
Joanne also created, launched, produced and developed the Artist-In-Residence Program for New York University featuring prominent musicians.
Areas of Expertise
Live event production and management
Experiential event production
Content strategy
Digital Strategy
Continuing Legal Education events
Product ideation, design & launch
Creative & marketing
Team Building
Honors & Awards
Received first-ever NYU Steinhardt Music Business Alumni Service Award
Recognized by Gen Art under Profiles of Extraordinary Women
Featured as one of 25 Power Women by New York Moves
Academic Presence
Lectured at New York University graduate and undergraduate programs and panels
Served as judge at the Graduate Fellowship Selection Event for NYU's Catherine B. Reynolds Foundation Program in Social Entrepreneurship
Served as judge at the NYU Kanbar Institute of Film and Television Awards
Served as judge at the NYU Steinhardt Entrepreneurial Development program
Bobby is a Founding Partner of the Parallax Agency LLC, a next generation art, music, pop culture, media and technology consultation firm serving music business professionals, tech innovators, legal and financial entrepreneurs and executives from startup and boutique outfits to Fortune 500 companies.
Prior to Parallax, Bobby conceived and launched CMJ, and is widely recognized as a pioneer, visionary and one of the preeminent executives in the contemporary music world.
Bobby first launched CMJ New Music Report as a student at Brandeis University and remained at the helm of the company as CEO until its sale. The company publication was instrumental in powering the rise of emerging music, presaging trends and discovering hundreds of future music superstars.
At CMJ, Bobby was credited with developing the first-ever and longest running college radio network of over 500 North American colleges and universities, totaling over 4 million enrolled students. Bobby also sold, managed and implemented integrated emerging music-centric brand partnerships for clients including Ford, Coca-Cola, Verizon, Microsoft, Xbox, Wrigley, Hanes and dozens more.
In addition to his business endeavors, Bobby is actively involved in multiple academic pursuits. He has served as an Executive-in-Residence and Mentor at New York University, and lectured at Princeton University, UCLA, UCSD, Loyola College, Brandeis University and the State Universities of New York/Stony Brook and Albany. He has appeared as a speaker at dozens of music business seminars including SXSW, Billboard, the New Music Seminar and the Intercollegiate Broadcasting System conference.
Bobby is regularly sought and interviewed by periodicals, radio, television and digital outlets for his input on music, media, and cultural and technological subjects including CNN, CBS, ABC, MTV, NPR, The New York Times, Wall St. Journal, Time Magazine, USA Today, Washington Post, Chicago Tribune, Los Angeles Times and Boston Globe.
Areas of Expertise
Brand Engagement & Marketing Strategy
Digital Strategy
Product Ideation, Design & Launch
Social Media
Event Executive Management
Business Development
Music Technology
Content Licensing
Collegiate On-Campus Activations
Corporate Operations
Team Building
Emerging Markets
P&L Management and Responsibility
ROI Analysis
Investor Relations
Client Relations